Closer to Nature, Closer to People

About us

The Shimano Experience Center: originated from our mission "Closer to Nature, Closer to People". It is a place where everyone can get in touch with cycling and fishing at the level that suits them.
Whether you are a beginner or an advanced cyclist or angler, you want to know more about equipment, you need a new outfit or you want to enjoy a cup of coffee in our coffee corner ... everything is possible.

Shimano Experience Center

Visit the Shimano Experience Center for free and enjoy everything the beautiful nature of South Limburg has to offer

A beautiful and unique location where people and nature play the central part. The Shimano Experience Center offers you the opportunity to try the very latest bikes and rods. Enjoy a day of fishing at our Shimano fishing pond or discover the surroundings with one of our latest bikes. Even when the weather conditions are not quite right, we let you experience what it is like to cycle, fish or row on our indoor simulators!

Events & Groupactivities

Your tailor-made event

The Shimano Experience Center features 1200 square ''event meters'' spread over 2 floors. With also more than 2000 square meters of outdoor space, there are numerous possibilities in and around the Shimano Experience Center. Because of the flexible possibilities of our spaces, they can be used as event space or they can be transformed into separate meeting rooms. With a bar, lounge and kitchen, the Shimano Experience Center is suitable for presentations, clinics, meetings, events and parties, both public and private. Your custom-made event 'from start to finish'.

Curious about the possibilities? Check them out here.


a Shimano Initiative.

To ensure that all material is in good condition we have established the Shimano workplace. Here, our mechanics are checking the material to guarantee the quality. Of course, they are willing to answer all your questions.

Your optimal cycling experience.

Positioning yourself well on the bike ensures that you can enjoy every kilometer that you ride! Our colleagues from ensure that your bike is fully customized. Click here for more information or schedule your appointment right away! 


Shimano Experience Center; a Certified Partner of Sportinnovator.

Sportinnovator is The Netherlands’ leading sports innovation network and aims to increase the effectiveness of sports innovations and contribute to a more vital society. In a nationwide network of about 20 Sportinnovator centres, sport organisations, the business community, knowledge institutions and government bodies work together on groundbreaking innovations that increase sports participation, enhance performance in top and recreational sports and also encourage people to adopt a more active lifestyle. The Shimano Experience Center contributes to these goals as well. Sportinnovator is an initiative of the Ministry of Health, Welfare and Sport and is supported by ZonMw.

Cycling Connects

3 countries, 1 cycling experience

Cycling Connects connects 3 countries with 1 cycling experience: a special network of cycling routes through the Euregio Meuse-Rhine with a diversity of languages, cultures and landscapes. A consortium of 12 partners from the Netherlands, Belgium and Germany is working together to improve the infrastructure in the area, to connect the various international cycling routes and to optimally facilitate cyclists with more comfort, safety and information. Cycling Connects allows cyclists to discover a special cross-border cycling network with beautiful places to relax, eat, drink, shop, spend the night and more. 

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